What is purple alert?

Purple Alert

A Purple Alert is a mechanism used in some countries, like the United States, to disseminate urgent information related to missing persons, particularly when there's a high risk of harm or death to the individual. Unlike an Amber Alert, which focuses specifically on missing children believed to be abducted, a Purple Alert often involves missing adults who are considered to be endangered due to factors such as:

The specific criteria for issuing a Purple Alert can vary by state or jurisdiction. The alerts typically include information about the missing person, their last known location, and any relevant details that could assist the public in identifying and locating them. These alerts are often broadcast through various channels, including:

  • Broadcast media: Radio and television stations.
  • Law enforcement: State or local police.
  • Social media: Official accounts of the authorities.
  • Highway signs: Electronic billboards along major roadways.

The goal of a Purple Alert is to rapidly engage the public in the search for a missing endangered adult, increasing the chances of a safe return.